Optimization is now about systems that learn, evolve, and sustain excellence, a daily culture, not a static goal.

What started as a travel headache turned into a deep dive into Agentic AI—the kind of AI that doesn’t wait for instructions…it acts.

Digital engagement is all about showing up for your customers—anytime, on any channel—and making every interaction feel effortless and connected. With Salesforce Digital Engagement, businesses can seamlessly connect with customers across chat, social, messaging apps, and beyond, turning every conversation into an opportunity for smarter support, stronger sales, and better service.